At Lifefactory their motto is: safe.simple.smart. Their environmentally friendly and health conscious products were created to provide consumers a choice in safe and well designed essentials for babies and adults. They were started in 2007 by a pediatric feeding specialist, Pam Marcus, and an integrative designer, Daren Joy and is now a leading innovator in safe and developmentally appropriate juvenile products. Lifefactory launched with BPA-free glass baby bottles with patent pending silicone sleeves and is now the first company to introduce a collection of BPA-free reusable glass beverage bottles with patent pending silicone sleeves for adults.